Hero Cycles is a part of the HMC Group with a $ 1.2 bn asset base and over 10,000 people across the globe. Incorporated in 1956, Hero Cycles Limited is the largest integrated cycle manufacturer in the world. The company has a manufacturing capacity of 7.5 million bicycles per year, a highly integrated plant in Ludhiana (Punjab) Ghaziabad (UP), and Bihta (Bihar) and a state of the art manufacturing facility in Sri Lanka as well. In addition to the aforesaid, the group has a Design Centre in the UK and also owns UK-based Avocet Sports, HNF based in Germany, and Firefox Bikes in India. While Avocet Sports was Hero Cycles’ first overseas acquisition and marked the company’s entry into the European bicycle market, HNF helped Hero foraying into hi-end Electric Bicycles. Acquisition of Firefox Bikes on the other hand was a strategic move to cement its position in the fast-growing premium bicycling segment in India.
Hero Cycles is a leader in both the standard and premium segments in India, with an overall market share of nearly 43 percent. The company is equipped with state-of-the-art infrastructure and the most modern machinery producing major bicycle components within its premise under stringent quality parameters complying with all global standards. Hero Cycles has a network of over 250 suppliers and 2800 dealerships in India and exports to various countries in the Middle East, Africa, Asia, and Europe. Moreover, Hero Cycles is ISO9001 & ISO14001 Certified from BVC of UK and recognised by the R&D department of the Govt. of India.